Zara
Zara is a dynamic leader and founder of Optimiza, a highly regarded consulting, coaching and mediation firm, with a strong foothold in the financial sector.
With a high-level career that spans over three decades in the fast-paced worlds of financial markets and fintech, Zara has been at the forefront of pivotal market shifts and innovations.
As the former Managing Director of EMEA Sales and on the Global Operating Committee of Tradeweb and Head of European Credit Sales at Goldman Sachs, in addition to other trading, sales, lending and business analytical roles in finance, she has extensive experience trading and managing complex financial products and leading global sales strategies.
Her expertise in negotiating complex deals and spearheading operational efficiencies has earned her accolades, including recognition by Financial News (Dow Jones) as one of the 100 Most Influential Women in Finance in 2022.
Zara’s natural transition to the world of mediation and coaching stems from her commitment to developing people to recognise their true potential and the art of negotiation and conflict resolution, which she sees as vital to navigating the complexities of the business world honourably and with integrity. Her company stands as a testament to her dedication to fostering a culture of effective communication, respect and self-awareness.
A member of the Civil Mediation Council, International Coaching Federation and the European Mentoring and Coaching Council, she brings a nuanced understanding of mediation and coaching to both individuals and companies, guiding them with the same strategic mindset that marked her financial career.
Start Optimising Today
Whether for advisory, contract negotiation, mediation or executive coaching, contact us today to learn more about how we can help you optimise your situation quickly and effectively.